It's a bittersweet story. Hopefully, the listener learns from hearing it and never has to say they had 'The One' get away."Records said that they are not specifically releasing the song in hopes of it reaching number one and re-writing Hot 100 history, rather the decision came out of "Perry's fondness for the song, its ear-catching hook and her obvious track record of success at pop radio".[1] EMI Music/Capitol Records EVP/marketing and promotion Greg Thompson told Billboard that, "if it goes to No. 1, that would be great, If not, we still have a Katy song on the radio in fourth quarter", presumably boosting sales for Teenage Dream in the Christmas season. The label serviced "The One That Got Away" to US mainstream top 40 stations on September 28, 2011, at noon ET.
On September 28, 2011, Katy Perry tweeted the words "The One That Got Away... It's happening!!!", along with a picture of the official single artwork, via TwitPic. The artwork shows a pink-haired Perry looking up at the sky while wearing a disc-shaped hat. The photo gives a whimsical nod to the 1970s, with its distinctively retro appearance. Amy Sciarretto of PopCrush commented that the artwork shows Perry in a "deep thought and remembering the one that actually did get away from her."
On September 28, 2011, Katy Perry tweeted the words "The One That Got Away... It's happening!!!", along with a picture of the official single artwork, via TwitPic. The artwork shows a pink-haired Perry looking up at the sky while wearing a disc-shaped hat. The photo gives a whimsical nod to the 1970s, with its distinctively retro appearance. Amy Sciarretto of PopCrush commented that the artwork shows Perry in a "deep thought and remembering the one that actually did get away from her."
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