Following release on 12 September 2011, "Paradise" was revealed chart ineligible in the United Kingdom, having been offered as an "instant grat" (immediate download) for anyone who pre-ordered the album, Mylo Xyloto. The release of the album on 24 October 2011 saw "Paradise" debut at number fourteen on the UK Singles Chart with sales of 27,277 copies; having sold 118,547 copies in the six weeks of chart ineligibility.
It climbed up the chart to #7 on December 11, 2011. It was also a top 20 hit in many countries in Europe. In the US, it reached #15 on the Billboard Hot 100.
Coldplay initially announced that the single's music video would be directed by Hype Williams (who previously directed the first version of the "Viva la Vida" music video) but that version was scrapped after shooting and the band decided instead to record a new version directed by long-time collaborator Mat Whitecross. The band called Mat just a day before the shooting and the video's concept was finished just hours before the director traveled from London to South Africa. The band's frontman Chris Martin created the video's concept storyline. The unicycle and elephants suits had to be found in hurry. The suits had to be as lo-fi and spontaneous as possible.[8] The video was released on 19 October 2011. In the video, a man dressed as an elephant (played by Chris Martin) escapes from a zoo in London and attempts to hitch-hike his way to another country (doing so finally by stowing away inside a suitcase). An aerial shot reveals that his initial destination was Cape Town, South Africa. He is then seen wandering around Johannesburg, at one point, walking past Nelson Mandela Bridge and a set of railway tracks in Braamfontein. He then earns enough money (which appears to be ZAR 67.05, roughly equivalent to USD 8.40) for a unicycle by busking on the street, and after a seemingly hopeless wander comes across three other elephants (the rest of Coldplay) playing the song in the veld (South African grasslands). The video shifts to the band playing a live show at the FNB Stadium in Johannesburg before returning to the desert where they run towards the camera. The music video was shot on location in London, Cape Town, the Klein Karoo in the Western Cape and Johannesburg.
It climbed up the chart to #7 on December 11, 2011. It was also a top 20 hit in many countries in Europe. In the US, it reached #15 on the Billboard Hot 100.
Coldplay initially announced that the single's music video would be directed by Hype Williams (who previously directed the first version of the "Viva la Vida" music video) but that version was scrapped after shooting and the band decided instead to record a new version directed by long-time collaborator Mat Whitecross. The band called Mat just a day before the shooting and the video's concept was finished just hours before the director traveled from London to South Africa. The band's frontman Chris Martin created the video's concept storyline. The unicycle and elephants suits had to be found in hurry. The suits had to be as lo-fi and spontaneous as possible.[8] The video was released on 19 October 2011. In the video, a man dressed as an elephant (played by Chris Martin) escapes from a zoo in London and attempts to hitch-hike his way to another country (doing so finally by stowing away inside a suitcase). An aerial shot reveals that his initial destination was Cape Town, South Africa. He is then seen wandering around Johannesburg, at one point, walking past Nelson Mandela Bridge and a set of railway tracks in Braamfontein. He then earns enough money (which appears to be ZAR 67.05, roughly equivalent to USD 8.40) for a unicycle by busking on the street, and after a seemingly hopeless wander comes across three other elephants (the rest of Coldplay) playing the song in the veld (South African grasslands). The video shifts to the band playing a live show at the FNB Stadium in Johannesburg before returning to the desert where they run towards the camera. The music video was shot on location in London, Cape Town, the Klein Karoo in the Western Cape and Johannesburg.
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